Andrea syrtash on dating

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People write me often to say they changed their dating pattern and found a mate after finishing that book — and that's really awesome to hear.

My book titles — — are somewhat silly and attention grabbing. Anyone in the publishing industry knows how hard it is for a title to stick out in a bookstore or online. The same is true for a number of the dating, love and sex videos I've hosted.

Sobel: Speaking of followers, you have been using social media longer than most, including many authors and TV hosts.

Can you share with us what inspired you to begin using the various social media platforms and can you advise our readers how they can use it successfully, depending upon their type of product or service?

For example, one of the most interesting episodes in a series of videos for NBC Studios in 2008 was titled "was my third published book and it's probably my favorite.

I've gotten more emails from people who say that after reading it, their lives changed (more than anything else I've written).

But all are important for me to do because I want to connect with my audience in many ways and across different platforms.

Sobel: In your first books and webisodes, you seemed to cater to a younger audience, primarily women.

But a number of men have read my books and seen my videos.

I wanted to write a book about relationship renewal (not rescue) since I think part of the work of relationships is keeping the play alive.

I also wanted to acknowledge that falling in love is different than in love, so I dedicated part of the book to examining the brain in love and how to stay connected and appreciative of each other.

So who better to turn to for real life advice on love, sex, romance — and marketing and social media strategies — than Andrea Syrtash, a dating and relationship writer, online broadcaster and author. I met Andrea in 2007, when she had just finished shooting “ON Dating” for NBC Studios.

She is the author of He's Just Not Your Type (And That's a Good Thing) and Cheat On Your Husband (With Your Husband), co-author of It's Okay to Sleep with Him on the First Date: And Every Other Rule of Dating Debunked and editor of two more. She's also hosted multiple on-air shows and represented several popular brands, including Skype, Movado and MSN Living. A year later, on Valentines Day, I stopped to chat with her as she was setting up a folding table in front of the Time Warner Center in New York City.

But in 2011 you wrote “Cheat On Your Husband (with Your Husband): How to Date Your Spouse” — a book overtly targeted to a slightly older married, female audience.

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