It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name.
Squier Company manufactured strings for violins, banjos, and guitars.
Over time, the Squier series slowly evolved to include original model designs and production has moved from Japan to various other Asian countries such as Korea, China and Indonesia.
The first Fender Japan models introduced in May 1982 were the 19 series, which were Fender Stratocaster models ST'57-115, ST'57-85, ST'57-65, ST'62-115, ST'62-85, ST'62-65 and the Precision Bass models PB'57-95, PB'57-70, PB'62-98, PB'62-75.
This arrangement benefited Fender because it removed the Greco Fender copies from the Japanese market, which were selling in Japan at much lower prices than the American made Fenders and it also benefited Kanda Shokai because Kanda Shokai could then distribute Japanese made Fender branded guitars in Japan.
Further negotiations between Fender and Japanese guitar factories took place.
In 1996, Squier began to manufacture the Vista Series, which saw them introducing their own unique guitar designs independent from the Fender mother company for the first time.
The SQ Squier series was based more on 1970s Fender models and also had USA made pickups installed.The higher priced Fender guitars were made in the United States and could not compete with the lower prices of Japanese made Fender copies.In the early 1980s, Japanese labour and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan.Fender soon added a less expensive export Squier series based on the Fender Japan 19 series in July/August 1982, which had a large Fender logo with a smaller Squier logo and had a zinc rather than a steel tremolo block and again the stratocasters had Fender USA pickups installed.The Squier series were also made available for the Japanese market in October 1982, which incorporated small changes compared to the export Squier series.Yamano Gakki was known for once being part of Epiphone Japan.